Our crack group of specialists craft data-driven consulting and marketing solutions that connect your brand to the right audience, spark measurable engagement, and accelerate long-term revenue growth.
Crack Team, Crack Shot, Finding the Cracks, Crack Squad, Crack Filling, Crack-up, The Craic, Crack On, Crack Hand, Crack of Dawn, Crack Collective.
For over 4 decades, our team has helped hospitality thrive. Combining hands-on experience with creative concepts, analysis and integration with all platforms. We are an 80/20 business that strives to deliver bums on seats using the most efficient channels while enhancing your brand.
What Our Clients Say
We’ve had an incredible experience working with Craig and his team here in Sydney.
They’re not just any marketing crew; they’re the fun, creative wizards behind the curtain who sprinkle a little bit of magic on everything they touch. Their campaigns really capture the essence of our wine bar and restaurant and deliver fantastic results. So, if you’re after a team that brings the fun while making your brand shine, The Crack Collective is your go-to.
Highly recommended!
“We started with Craig’s team with one venue. Now they look after four.
We started with the opening of Callao in 2023, soon after we started Craig and his team on Alegre and Wild Sage, and in early 2026, we will launch Aori with them.
During their time with us, we have seen our businesses continue to grow. Alegre grew by 80% last year. If you are serious about growing your business, then Craig and the team are the ones for you.”
-- Danni Owner - Alegre dining, Callao, Aori and Wild Sage.
“Partnering with Craig Macindoe and his team was a great decision for The Co-op Gerringong.
As a new business we needed a marketing partner who could handle everything from the ground up, and Craig and his team delivered. They built our website, designed highly effective brand assets, and led and executed on our marketing strategy. This allowed us, from a standing start, to position ourselves in the market as a live music and wedding and events space and the results were certainly a success. It would have been very difficult for us to do this as successfully and efficiently without their help and guidance.”
-- David Philips Owner - The Co-op Gerringong
Our Services
01
Full Service Marketing
We design end-to-end marketing roadmaps that align your goals with audience behavior, blending digital, social, and experiential touchpoints into one cohesive plan. Each roadmap is refined through collaboration to fit your unique growth objectives.
02
Consulting Services
Through facilitated sessions and audience insights, we uncover opportunities for your business to thrive in an ever-more competitive environment. We like to Zig when others Zag. With Craigs history in the industry we can help with almost every aspect of your business
We also have valuable experience in the complex world of Food precincts, having helped create Kensington Street, Verity Lane Market, the Archibald Precinct and Tiger Lane
03
Paid Media
Our analysts monitor campaign data in real time, identifying patterns and opportunities to fine-tune content, channels, and spend. You receive clear dashboards and actionable recommendations to maximise ROI.
Some of our venues are getting ROI of 15-35 from Meta, and up to an ROI of 100 times from Google Ads
Your Questions, Answered
How do we know which service is right for our organization?
Every engagement begins with a discovery call where we learn about your goals, timelines, and existing resources. From there, we recommend a tailored mix of services—or create a custom solution—that aligns with your objectives and budget.
What is the typical project timeline?
Project length depends on scope and complexity. Strategic audits may take a few weeks, while comprehensive campaigns can span several months. During onboarding, we provide a detailed timeline with key milestones and review points. We like to stay in businesses for a long time, so we prefer long term retainers to work on building the business together
Can you accommodate businesses that require invoicing and purchase orders?
Absolutely. We regularly work with organizations that rely on formal invoicing and purchase-order processes. Our finance team will align with your procurement requirements to ensure seamless billing and documentation.
Let’s Give it a Crack!!
Ready to explore the possibilities?
Contact us if you are serious about your business.
